Online Marketing
Online Marketing is an all-inclusive term that can mean different things to different people but it essentially refers to the strategies used to market a product or service online. The term continues to evolve and include new strategies all devised with the hope of driving more traffic and increase sales to a certain site. HexCorp can provide a variety of services in this area including search engine optimization, reciprocal linking, email marketing, blogging, and social media networking. We can offer comprehensive marketing coverage for your new product or company, or help teach and guide you the steps to implement a plan on your own.
Search Engine Optimization also commonly known as SEO involves the proper coding, presentation, and structure of a site to improve the quality and volume and traffic through search engine results. One way to achieve this optimization is to include unique content that appeals to more users and can also be easily indexed by search engine robots. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them.
Reciprocal Linking is a mutual link between at least two objects, it can most commonly be found between two websites to ensure mutual traffic. Website owners often submit their sites to reciprocal link exchange directories, in order to achieve higher rankings in the search engines. Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of links that led to a particular page and the anchor text of the link) to rank websites for relevancy.
Email Marketing is a form of direct marketing which uses electronic mail to communicate commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. There are several uses of email marketing one would be sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business. Another would be emails sent by the company to their customers with the purpose of acquiring new customers or convincing old ones to buy something immediately by adding advertisements or store links within the message.
A blog is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. As in most cases a blog can be private, but recently businesses have begun to use them as a form of promotion. Blogs are either used internally to enhance the communication and culture in a corporation or externally for marketing, branding, or PR purposes.
Social media has a number of characteristics that make it fundamentally different from traditional media such as newspapers, television, books, and radio. Primarily, social media depends on interactions between people as the discussion builds using technology as a connector. This includes writing content that is remarkable, unique, and newsworthy. This content can then be marketed by popularizing it or even by creating a viral video and posting it on popular video sites. Social Media is about being social so this off-page work can include getting involved in other similar blogs, forums, and niche communities.
